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Lifestyles

Lifestyle (or lifestyle, or in English) is the way of life - of being and thinking - a person or group of individuals. It's his everyday behavior, his way of life around and for some values.

In industrialized societies, the lifestyle is a qualitative concept: it refers to how households use their purchasing power.

There are huge disparities in lifestyles around the world between developed and developing countries (or Southern ).

For a standard of living equivalent, there are multiple ways to consume, to enjoy oneself, to grow ... etc.. (Do not confuse the two, standard of living is GDP or income of the inhabitants of a country without calculating inequality).

In sociology , a way of life is how a person or group lives. This includes its types of social relations, his way of eating his way to entertain, to get dressed. Lifestyle also reflects the attitude of an individual, his values, his way of seeing the world in which he lives.

Have a particular lifestyle is a choice, conscious or unconscious, between different types of behaviors.

In commerce and advertising, a way of life becomes a target marketing, the business of trying to get close to target the needs and desires of consumption of this particular population.

Summary

/ / History

The concept of "lifestyle" appeared late.

Alvin Toffler , American futurist and writer, wrote in 1970 in Future Shock : "future shock is the stress and disorientation among individuals whom we live is too much change in too short time interval. "These are changes that we exceed three types:

  • First, the transience can be translated by brevity. The brevity of the things we throw our possessions to acquire new ones. The brevity of places: we leave the places that we have seen the birth to new ones. The brevity of people, we lose touch with our old friends and acquaintances and we struggle to create a new contact. The brevity of organizations: governmental companies and corporations create new positions only for better reforms and changes. The brevity of information: the popular and scientific knowledge are not static and are growing quickly and permanently.
  • Second, novelty. The novelty of science, which progresses and which may change the human race or combine with machines. The novelty of social relations, family structures in permanent realignment.
  • Third, diversity. The diversity of choice, diversity of cultures and sub-specialties, diversity of lifestyles. This diversity allows individuals to find, in an individualized society in which they have never acknowledged.

In 1980 in The Third Wave describes three types of companies and the concept of waves. Each new wave pushes the old society and establishes the news. The company of the 3rd wave is the so-called post-industrial society (post 1950) and is characterized by information, technology and the wide variety of subcultures.

Toffler predicted and therefore an explosion of sub-cultures and lifestyles, along with the explosion of diversity in our post-industrial societies.

Indeed in the pre-modern societies, we did not need a special term to describe a subculture or lifestyle: the different lifestyle were considered the cultures, religions, ethnic groups totally different.

And a different culture was always seen as totally foreign. In comparison, lifestyles, are not considered foreigners and are accepted or partially accepted, as a difference in minority within the majority culture or group.

Lifestyle: on TV

The lifestyle is a good subject for television and the broadcast live my life , founded on a French channel in October 2001 has policy to find two people with a priori one vis--vis the other and let them live for a few days a person's life at odds with their lifestyle or way of thinking.

Thus the issue of 14 November 2002 broke all records with 3.6 million viewers , representing 39.8% audience share. Sustainability of the Western lifestyle

The American way of life, popularized by the film, has spread since the Second World War in Western Europe and several countries in the developed world (Japan. ..). Some products have become universal symbols.

However, the question of the sustainability of this way of life arises in recent years, with emerging issues of sustainable development. Thus, if all the inhabitants of Earth had the same lifestyle that the North American, we would need six planets like Earth to feed all its inhabitants. Indeed, the ecological footprint of a North American is six times the biological capacity of the Earth .


Note

  1. The footprint on the WWF website
  2. Jean-Marc Jancovici , the future climate, conclusion, page 275

See also

External link


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